Why is Mintel useful?

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

What is Mintel business?

Mintel Group Ltd is a privately owned, London-based market research firm. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

What are examples of consumer trends?

Trends Affecting Consumers in 2019

• Convergence of Digital and Physical Shopping.
• A New Definition of Beauty.
• The Role of “Influence” Will Become Even Greater.
• Demand for Eco-Friendly, Low Plastic Options.
• Time Saving Becomes a Premium Service.

  How many clients has Mintel?

  We work with more than 5,000 clients worldwide.

  Who are Mintel’s competitors?

  Mintel competitors include ORC International, THE NIELSEN COMPANY (US), LLC, MarketCast and Competiscan.

  How much does Mintel cost?

  How this will help students: Mintel has a simple interface. It provides information about particular companies, and the reports provide links to reports on similar topics. Sources of statistics are easily identified. Cost: $10,165.00 paid by the Libraries annually.

  How do you reference Mintel?

  Cite: Reports from Mintel

  1. Format: Analyst’s last name, First initial. (Publication date). Title of report [Industry Report]. Mintel. URL of database homepage.
  2. Example: Failla, J. ( 2019, July). Coffee – US [Industry Report]. Mintel.
  3. In-Text Citation. Example: (Failla, 2019)

  How much is a Mintel report?

  Is Mintel legit?

  Mintel is an accredited member of the BBB. Federal Trade Commission (FTC): The FTC is an independent federal agency which promotes consumer protection by investigating issues raised by the public regarding business practices.

  How do you reference Mintel market size?

  How do you reference an industry report Harvard style?

  Company & industry report Use this format to cite a company report, a company profile or an industry report from databases such as DataAnalysis, Factiva, Business Source Premier, etc. References: Author Surname, Initial(s), Year, Report title, viewed Day Month Year, Database name.

  How does Mintel collect data?

  In addition to exclusively commissioned surveys, Mintel gathers syndicated data from the most respected consumer research firms. This allows Mintel analysts to form objective and cohesive analyses of consumer attitudes and behavior.

  What is Mintel analysis?

  Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.

  How much does a Mintel report cost?

  Kantar Shopcom, Pinsight, Ipsos, and Kantar Media US are the top competitors and alternatives to Mintel.

  Is Mintel profitable?

  Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo, Sydney and Seoul.