What is the need to study post purchase behavior of consumers?

Post-purchase behavior is the reaction of the consumer, it gives an idea of his likes and dislikes, preferences and attitudes and satisfaction towards the product. It indicates whether or not the purchase motives have been achieved. Purchase is the means, and post purchase is the end.

What are the implications of post purchase Behaviour?

A high level of post-purchase dissonance is negatively related to the level of satisfaction which the consumer draws out of product usage. To reduce post-purchase dissonance, consumers may sometimes even return or exchange the product.

Why do we need to study consumer behavior?

Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how consumers decide on a product, they can fill in the gap in the market and identify the products that are needed and the products that are obsolete.

What is meant by post purchase decision?

Post-purchase behavior is the final stage in the consumer decision process when the customer assesses whether he is satisfied or dissatisfied with a purchase. A customer may also have a change of heart and decide that he no longer has a need for this particular product.

What is the meaning of post purchase evaluation?

the stage after a product or service has been purchased and used in which the consumer reflects on whether the product met expectations, exceeded them or was disappointing.

What is post purchase behavior in consumer behaviour?

Post purchase behaviour in Consumer Buying process. Post-purchase behavior is the reaction of the consumer, it gives an idea of his likes and dislikes, preferences and attitudes and satisfaction towards the product.

Why is it important to study consumer behavior?

Studying consumer behavior helps companies to analyze the various factors that influence the buying decision of customers. Business managers who fail to understand the factors, won’t meet their targets. It’s imperative that companies evaluate consumer behavior to a reasonable extent or the maximum possible.

How does post purchase dissonance affect consumer behaviour?

In case of dissatisfaction, post-purchase dissonance occurs which creates anxiety and the consumer feels psychologically uncomfortable. The consumer reduces the negative information received by the following methods: Ignoring the dissonance information. By selectively interpreting the information. By lowering the level of expectation.

Why is consumer buying behaviour important to strategic market planning?

Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline.