What does product length mean?

Product Length: refers to total number of products sold within a product line. Product Width: refers to number of separate product lines offered by a company.

What is product mix length?

The product mix length refers to the total number of items a company carries within the product lines. The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line.

What is the product depth?

Product depth refers to the variation in products that a company offers within one product line. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What is product length and example?

Length refers to the total number of products in a firm’s product mix. For example, consider a car company with two car product lines (3-series and 5-series). Within each product line series are three types of cars. In this example, the product length of the company would be six.

What are the 4 stages of a product life cycle?

As mentioned above, there are four generally accepted stages in the life cycle of a product—introduction, growth, maturity, and decline.

What does product line length and product width mean?

The product line length shows the number of different products in a product line. A long product line has lots of different products in it and a short product line has a small number of different products.

What does the length of a product mix mean?

Product Mix – Length. The length of product mix means total number of products within a company’s product lines. For example, if a company has 10 product lines and each line has 3 product variations then product mix length is (10×3) = 30. Length of the product mix refers to the total number of products in the mix.

What does product mix and product line depth mean?

Product line depth. It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line.

What’s the difference between a long and short product line?

A long product line has lots of different products in it and a short product line has a small number of different products. If there are too many product types in a product line, they will begin to compete with each other, increase costs unnecessarily and even confuse customers.