Does Reebok have a new logo?

Reebok has ditched the logo that once symbolised its ties to sports stars and elite athletes to seal its transformation into a fitness brand for amateur athletes. “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness.”

What is the original Reebok logo?

The original Reebok logo depicts the Union Jack, portraying the company’s humble beginnings in Bolton, England in 1895. In 1986, Reebok unveiled a second emblem, often termed as “the vector”. The emblem was introduced to symbolize a new era of “performance” product.

Did Reebok go back to their old logo?

Reebok, the American fitness footwear and apparel company subsidiary of Adidas, will start 2020 with a major throwback. The company is bringing back its iconic vector logo and “drop-R” wordmark introduced in 1992 to give the brand one unified presence and voice.

What is the Reebok vector logo?

“The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back more than 50 years. It’s compelling, dynamic and powerfully linked to some of our greatest cultural moments.”

Why is Reebok logo a triangle?

The Reebok’s new logo represents the transformable change that fitness can have on a person’s life. According to the company’s words the symbol stands for three major changes that everyone experiences when exceeds his limits: physical, mental and social. It consists of three figures that form a triangular logo.

What is the difference between Reebok logo?

The three sides of the CrossFit Delta chosen by Reebok represent the physical, mental and social changes that occur when people practice hard. The Reebok Delta is the third symbol used by the brand. First of all there was the Union Jack flag, which portrayed the company’s beginnings in England in 1895.